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Guides on making your images smaller and your website faster.
Guides on making your images smaller and your website faster.
Guides on making your images smaller and your website faster.
The compression settings that save the most bandwidth often differ from the ones that move conversions. Here is what the data shows about quality levels, formats, and load timing.
Maya Chen·May 14, 2026·5 min read
Most Shopify stores are serving images 3-5x larger than they need to be. Here's exactly where the waste happens and what to do about it.
Maya Chen·May 11, 2026·6 min read
Google indexes images using three signals: the alt attribute, the page text, and computer vision. I break down what Google's image indexing rules actually require, how long alt text should be, and the markup mistakes that quietly keep your images out of search.
Maya Chen·May 4, 2026·6 min read
On most landing pages the hero image is the element Core Web Vitals actually measures. This breaks down why it fails LCP and CLS, which format to serve, and the four fixes that move a page back into the green.
Jordan Kim·April 30, 2026·5 min read