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Guides on making your images smaller and your website faster.
Guides on making your images smaller and your website faster.
Guides on making your images smaller and your website faster.
AVIF cuts image weight 20-50% below WebP but encodes far slower. Here's exactly when the wait pays for itself and when it drains your build.
Maya Chen·July 22, 2026·7 min read
Gmail, Outlook, and Apple Mail each cap attachment size. Here are the exact limits, plus how to compress campaign images under 200KB so they load before readers bounce.
Maya Chen·July 15, 2026·7 min read
A pre-migration checklist to audit and bulk-compress your full media library, cut first-paint time on the new host, and stop uncompressed assets from inflating bandwidth bills.
Maya Chen·July 8, 2026·7 min read
I ran 100 real product photos through Atlas’s image engine four ways. At equal measured quality, SSIM-targeted WebP came out 56% smaller than a flat quality-85 export and AVIF 76% smaller. The numbers, the caveats, and the one change that backfired.
Maya Chen·July 2, 2026·9 min read
Bulk image uploads stall WordPress at the media library, not the render. Here is where the bottleneck forms and how to break the chain before you hit publish.
Maya Chen·June 23, 2026·8 min read
Duplicate detection usually slows uploads because it runs in the request path. Atlas splits it in two: a streaming SHA-256 for exact matches during upload, then perceptual hashing in a background worker afterward. Here's the false-positive math and the recovery path.
Maya Chen·June 4, 2026·7 min read
Lossless keeps every pixel intact. Lossy throws some away. Knowing when to use each one can cut your storage bill in half without touching perceived quality.
Jordan Kim·June 1, 2026·6 min read
Manual batch image optimization looks free until you price the hours. Here's a concrete breakdown of what both approaches actually cost across a real workflow.
Maya Chen·May 24, 2026·6 min read
AVIF encodes smaller files than WebP, but that headline number hides two real concerns for stores: encode time and CDN support. Here is what actually matters in 2026.
Jordan Kim·May 18, 2026·5 min read